We’re not just a creative studio. We’re a safe and inspiring space where you’ll always be encouraged to be YOURSELF and express your authentic desires about how your business shall run, feel, and be perceived. We won't settle for the usual or trendy, we’ll advocate for genuinely yours because that’s where your superpowers are…
Hi, we are Afterstory,
and in other words, we are relentless dream chasers.
Coming from different backgrounds - business development, marketing, digital media, and design, we partnered to make our dreams come true and help businesses become life-changing brands.
Our strategic, creative, and critical minds can be…well…a little bit too much for our coffee breaks filled with laughter and sharing life stories but they can be the perfect combo for your brand to be seen, heard, and recognised in this ever-changing world, technology, and society.
For us, every person, every brand, and every business is unique and with this approach, we discover and uncover all your afterstories that shape your business every day and make your brand a fascinating experience for your customers.
Ai, Andrea, Alessandra and Magda
What we stand for
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We design every single brand with the utmost elegance and practicality of use in mind. We prefer the term “elegant” to “luxury” (so overused today). If your brand is luxury or more casual, formal or informal, that really depends on who you are! People crave authenticity and will sense if the brand “belongs”. The practicality matters, we’re no friends of complex or robust solutions, designs that are difficult to use, brands that are hard to recognise.
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Branding is neither a game of luck nor a pretty logo or stylish website, there is a strategy behind every successful brand. It doesn’t need to be complex but needs to be drafted with intention, business goals and clarity in mind. Then, the logo and website (etc.) serve your brand as essential tools.
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The crucial part of branding is speaking to the RIGHT audience. We are not in favour of constructed “dreamy” personas. You have to be “it” to understand "it" and live "it", to speak that language. What does that mean? We’ll focus on crafting your brand as close to yourself as possible as you are the one whom you know the best. Btw, there is a reason why you do what you do, it usually comes from your past experience so you’re the best match for your future audience.
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Expertise and qualifications are crucial in any industry, but “cold, faceless authorities” and empty brands telling us what to do/not to do (purchase / not to purchase) are not in anymore. Building trust authority, inspirational content and aligning with true values through real human connection is THE mastery of successful brands.
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We value “momentum” over “timelessness” - another buzzword. Nothing is timeless, and people evolve. You do, your audience does, and so shall your business and brand! Your brand shall serve your business the best way over the longest possible period of time but shall be “on point”. When you feel you have outgrown your brand and your business has evolved, it’s time to rebrand. We’re also in favour of using an “authentic voice” even if it’s not traditional. Being disruptive in a positive and self-confident way can contribute to the success of your brand.
We immerse into your story and listen to your why. Then, together, we craft a brand you’re proud of and a business that empowers and serves others from its highest self. We don't overlook anything that constitutes a successful brand, and prepare you for the “After-life”. Because only when we’re done, that’s the beginning of your journey to the success story.
Not sure where to start? Start here!
Free Masterclass
Stay tuned, a new masterclass is coming soon!
Our free masterclasses are a great first step to understanding the role, importance, and psychology the brand holds in your business.
Success starts with education. The more you know the better clarity about your business you’ll get and the smoother our collaboration will be!