Become your dream client’s BestFREND™

Let’s work together

Successful and profitable wellness businesses don’t just happen. They’re built on solid foundations, connection, trust and consistency. Understanding your niche and ideal client is the first and most crucial step you shall take on your business journey.

In this in-depth masterclass, I'll guide you through every single step of defining, finding and talking to your ideal client and nailing your niche so that you can finally upgrade your business from a hobby to a profitable profession.

I'll share information you've never heard before because I identify as your ideal client as well, my FREND!

Timeline: approximately 90min

In-depth analysis of your online wellness business - if you already have one or a value-packed chat about setting one. And/Or, a detailed conversation about everything you need to know about your Ideal Client Avatar (Always check with me first, if I have a personal experience with your niche). I’ll have a detailed look at your brand across all its touchpoints and analyse why your business is not yet your client’s BestFREND™, and what shall be done to become one.

Timeline: 1 week

    • 1h video call

    • Honest and intimate conversation about what’s going on in your Ideal Client's mind at every stage of their transformation

    • Analysis report: Business model, Niche, Ideal client, Brand messaging, Visual identity, Website, Socials, Offer suite, Sales process

    • Suggested course of action

1 - 1 Programme personalised to your unique needs and transforming your ordinary wellness business (or aspiration to have one) into a profitable brand that wins the hearts of your dream clients.

My BestFREND™ Brand Method will equip you with everything your business needs to thrive and become profitable in as little as 3 months (even starting from scratch!). My unique expertise, skillset and experience will take you on a journey never walked before!

Timeline: 12 weeks

    • Differentiation strategy (Get deep inside your own head first!)

    • Nailing your niche and in-depth analysis of your ideal client (pick my brain!)

    • Brand strategy (fiery brand message, voice, visuals)

    • Content strategy & Sales (yes, already!)

    • Irresistible offer suite and passive income

Brand identity is giving a face and voice to your brand. It’s the first experience your audience has with your brand.

Brand identity is like meeting your brand in person. Imagine getting acquainted with that “person”.

Timeline: approximately 4-6 weeks

    • Brand Strategy

      * Brand Purpose / Your “whys”


      * Core values


      * Vision/Mission


      * Brand story outline


      * Brand Personality/Vibe


      * Competitive analysis/Target audience


      * Unique value proposition


      * Brand voice/messaging


      * Creative direction


      * Brand Strategy Guide

    • Primary/Secondary logos

    • Submark/Icons/Pattern

    • Creative direction (image style, overall vibe)

    • Mood board

    • Colour palette

    • Typography selection

    • Brand guide

    • Digital business card

    • + 1 Brand collateral

Do you prefere DIY solutions?

Brand strategy is the alpha and omega of a successful business. It’s the very foundation and the way your business shows up in the world. It sets everything from the message you want to pass, the tone of voice, the choice of words, and the emotion it shall evoke.

All brand visuals shall only be designed and all communication strategies shall only be crafted after a Brand strategy is in place, otherwise, you’re risking an inconsistent online presence, transmitting an unclear message and eroding the trust that must be built for your brand to succeed.

If you feel confident to craft your Brand strategy yourself, this is the tool you need. This workbook will guide you through questions relevant to uncovering your Brand Personality in each stage of the strategic process.

Once done, you’ll have a basic Brand strategy, Simple Business model, and Marketing strategy to follow when “putting your visual identity on paper” and having a clear vision of how you’ll communicate your brand to your ideal audience.

Branding Kits

Professional semi-custom branding kits tailored to your unique business needs come as a logical next step after you craft your DIY Brand Strategy. All you need to launch your business within 10 days and on budget.

They are all created and designed with special care, utmost elegance and practicality in mind and with my sincere understanding that sometimes it’s just intimidating to invest in custom-made branding, that is costly, despite the fact you are aware of its value.

Each kit will be sold only 5 times. Once purchased, it’ll be adjusted to your unique business needs. There won’t be two equal identities coming out of any kit.

Make sure all your ideas are valid!

Set your wellness business (and your Brand Strategy) right from the start and define the mistakes you might be making that hold your business from success if you already have one.

When we start/scale our “passion businesses” we tend to relate to them as to our “babies”, we are in love with our concepts and we think everyone else will be as well. But building a business is not that simple, trust me. We need to avoid a lot of misconceptions and subjective opinions to face reality and what our clients really want and are willing to pay for.

It’s better to know them all right at the starting point so that you can take the direction to success!